MAKE UP by Michelle Phan

I tackled a new book last week – Make Up, A Life Guide to Beauty, Style and Success Online and Off  by Michelle Phan.  Although it is geared to a younger generation, Michelle offers great advice on personal branding and maximizing your social media foot print. Most of her advice is common sense, but it’s always a good idea to go back and check your online presence every once in a while and evaluate what’s working and what isn’t.   Here are a few of her helpful tips.

*Post things that enhance your reputation, not distract from them.

*Think before you post.  Ask yourself, “How does this make me look?”

*Focus on quality over quantity

*Realize that everything you post contributes to how people view you.

*Don’t be one person in the real world and a different person online.

* Social media is about engaging with others.  Find ways to create and continue the conversation.

Michelle Phan’s journey is incredible considering she has grown her own personal brand to over a billion followers in a few short years.  She is most certainly a modern mogul for the digital age.  Imagine if your social media reach could make an impact like Michelle’s – how would you help shape our world?  My answer…to be continued…

Jewels by Chloe + Isabel by Johnna.  Click on picture to go directly to the boutique.

Jewels by Chloe + Isabel by Johnna. Click on picture to go directly to the boutique.

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